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When we want to convey uncertainty or confusion, we often lean on words and phrases that make us sound like TV weathercasters — our outlook is hazy, it is obscured by mist, it is lost in the fog. Which makes it curious that vast swaths of the technology world these days are obsessed with marketing themselves as savvy about "cloud computing" — because nothing is cloudier than what the phrase itself means, or which companies are best poised to exploit it.